MyZone
Client
MyZone
Category
Event Agency
Type of Work
Branding
MyZone is a forward-thinking, technology-driven event agency dedicated to revolutionizing the events industry. By seamlessly blending traditional expertise with cutting-edge software development, they craft innovative tools tailored for event professionals, enhancing efficiency and elevating the event experience.
As part of their transformation, we reimagined their brand identity to align with their innovative ethos. This included developing a new brand architecture, refining their positioning and values, and creating a fresh visual identity that embodies their commitment to driving progress in the events space.
The brand promises clients fewer distractions and more focus on their creative work. So the logomark, inspired by circuit boards, symbolizes “the zone.”
Gelion font has a geometric construction and a lot of visual character. It represents the company’s tech nature and fun-loving culture.
We applied the color gradients to low-key photos to create branded visuals that don’t look like stock photos.
Challenge was to create a brand purpose that would unite all business departments under a motto that reflects their
“Get things done” attitude.
