Humbl
Client
Humbl
Category
Restaurant
Type of Work
Branding
Humbl is a healthy fast-food restaurant redefining comfort food with a focus on health and sustainability. Serving delicious organic, GMO-free, plant-based versions of classics like burgers and pizza, Humbl aims to make healthy eating accessible and enjoyable for everyone while promoting purposeful living.
Our task was to design a brand identity that resonates with a broader audience, moving beyond the health-conscious vegan demographic. In collaboration with Truffl agency, we crafted a visual and strategic identity that balances Humbl's commitment to wellness with its appeal as a go-to destination for indulgent, guilt-free comfort food.
Humbl has an unpretentious, friendly personality. He is open to everyone and believes food can be both healthy and tasty.
ZIGZAG is an expressive font family, with four alternatives for each letter. A great way to display character and achieve distinctiveness.
“Serve a purpose” — Humbl’s motto reflects the brand’s philosophy to inspire a purposeful and healthy lifestyle.
